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Professional Summary

I'm a passionate brand planner and marketer with experience building data-informed brand identities and digital strategies.

Some of my strongest characteristics are my ability to complete work within strict timelines, coordinate with several teams for deliverables and oversee, manage and execute complex campaigns that have multiple moving parts. I am an avid learner, am fast to adapt to new environments, and constantly strive to grow professionally.


Digital & Social Media Strategy    Creative Strategy     Branding  

  Brand Identity Studies      Campaign Management & Execution 

KPI Reporting & Data Analytics     Influencer Marketing Strategies 

 Digital Playbook Development     Creative Direction 


Facebook  Instagram     Twitter    LinkedIn  TikTok    Pinterest    Snapchat   

Work Experience

2023 - Present


Momentum Worldwide

As a Strategist, I am responsible for strategizing, executing and reporting on all our experiential activations for brands under the General Motors umbrella. Using research and data-driven strategies, I work closely with our integrated agency team to deliver winning projects. Experiential marketing is new to me, but I am diving in with a burning curiosity and passion for learning and bringing my best transferrable skills to this new space.

2021 - 2022

Social Strategist

AntiSocial Solutions, a ThinkingBox company

As a Social Strategist, I was responsible for leading, planning, and executing brand explorations and cohesive digital strategy for several clients across industries of fashion, retail, health, entertainment, tech, and more. I was challenged with several integrated social campaigns, brand identity explorations, and social & digital playbook developments.

2020 - 2021

Social & Digital Strategy Consultant

Columbus Technologies & Services, Inc.

As a Strategy Consultant, I was the one-man team working on creating an online brand identity, persona, and strategy from scratch. My role included developing, planning, and executing a high-level brand guide that would act as the source of truth for all digital and social media content production and online strategy in an industry with several limitations and regulations.

2018 - 2019

Junior Social Strategist

AntiSocial Solutions

As a Junior Social Strategist, I was tasked with providing ongoing support to our strategy team to deliver social media strategies for clients across multiple disciplines, as well as scheduling, posting, and reporting on content and its performance.

2017 - 2018

Social Strategist Intern

AntiSocial Solutions

As an Intern on the Social Strategy team, I made the most of my time here by learning from my coworkers and mentors at the agency to ensure I was well-equipped to contribute to teamwide efforts on delivering social media campaign strategies and execution.


Issued April, 2023

Fundamentals of Digital Marketing

Google Digital Garage

Issued July 7, 2021

Digital Marketing


Issued November 10, 2021

Social Media Marketing


Expires June 3, 2024

Google Analytics for Beginners


Expires June 7, 2024

Advanced Google Analytics


Issued April, 2023

Google Analytics Certification (GA4)


Issued April, 2023

Certified Marketing Insider


Issued April, 2023

Marketing Strategy


Issued April, 2023

Marketing Solutions Fundamentals


Issued April, 2023

Content & Creative Design


Issued April, 2023

Digital Marketing


Issued April, 2023

Social Media Marketing



2015 - 2020

University of British Columbia - Vancouver

BC, Canada

  • Completed Bachelor of Science degree (graduated 2020)

  • Major: Biology

  • Minor: Commerce (Marketing)

2011 - 2015

United World College of South East Asia - East Campus


  • Completed International Baccalaureate (IB) diploma with a final score of 40

  • Higher Levels: Biology, Chemistry, Econommics

  • Standard Levels: English, Mathematics, Spanish B


Health & Fitness  Videogames     Reading (Strictly non-fiction)    Longboarding  Watching Sports  DIY Projects    Graphic Design 

** Interesting fact: I've created and owned 2 clothing brands!

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